Craft
Catalogue craft
Cool white and indigo. Quicksand on display. Merriweather on body. Transparent numbered-step nav that turns solid on scroll.
We vary layouts across hubs: poster-first hero video, dryer atlas, cell path bands, drydown cards, and chip interlinks. Cards use full-bleed images. Em dashes are scrubbed to commas. Light body slips stay in depth pages only.
Media lives under /images/media/. Astros Marketing footer and am.co.za/js/3.js ship on every page. Mailto dry@flushdryer.co.za.
From the desk
Practical notes for busy weeks
Bottle and curved work need fixtures that match the real article, not a cousin SKU from last month. Bring three samples if you can; one always ends up taped to the jig as the reference. UV cure windows change with colour laydown. Test the darks before you promise a morning dispatch on a new ink set.
Colour arguments shrink when everyone views under the same lamp. Phone screens lie with confidence. We keep a neutral booth note on the wall so visiting brand managers stand in the same spot. Save soft proofs with dates. Old proofs mixed into new folders are how quiet drift becomes a reprint fight.
Maintenance logs that only live in one technician's head fail on their leave week. Share the sheet. Photograph tension settings and take-up directions after a successful run. The next operator should not reverse-engineer your good day from scratch. Stock wipe cloths like they matter, because they do.
Print cells stay honest when the RIP preset names the media lot, not only the media family. A quiet mismatch there wastes more ink than any dramatic nozzle drama. Wipe the encoder strip on a schedule you can keep. Skipped lines that look like design errors are often dust you could have prevented with a two-minute habit.
Bottle and curved work need fixtures that match the real article, not a cousin SKU from last month. Bring three samples if you can; one always ends up taped to the jig as the reference. UV cure windows change with colour laydown. Test the darks before you promise a morning dispatch on a new ink set.
Colour arguments shrink when everyone views under the same lamp. Phone screens lie with confidence. We keep a neutral booth note on the wall so visiting brand managers stand in the same spot. Save soft proofs with dates. Old proofs mixed into new folders are how quiet drift becomes a reprint fight.
Maintenance logs that only live in one technician's head fail on their leave week. Share the sheet. Photograph tension settings and take-up directions after a successful run. The next operator should not reverse-engineer your good day from scratch. Stock wipe cloths like they matter, because they do.
Print cells stay honest when the RIP preset names the media lot, not only the media family. A quiet mismatch there wastes more ink than any dramatic nozzle drama. Wipe the encoder strip on a schedule you can keep. Skipped lines that look like design errors are often dust you could have prevented with a two-minute habit.
Bottle and curved work need fixtures that match the real article, not a cousin SKU from last month. Bring three samples if you can; one always ends up taped to the jig as the reference. UV cure windows change with colour laydown. Test the darks before you promise a morning dispatch on a new ink set.
Mail dry@flushdryer.co.za with photos and constraints if you want a same-week reading of your brief.
